PHASE 1: which runs from 2009 to 2010, is about getting our house in order, so to speak. It is about re-inventing our company to emerge as a true brand that is armed with sound operational systems and governing policies.

PHASE 2: which runs from 2010 to 2013, is about building a profitable and sustainable platform which will provide us with a basis from which to grow. The three key priorities during this phase are:

* to grow company equity through strengthened asset base as well as through strategic partnerships and investments.
* to solidify and attract new stakeholder relationships through principles of relationship marketing.
* to prepare for continental growth and identify suitable leads in this regard.

PHASE 3: which runs from 2013 to 2015, is about establishing pathways into Africa and capturing key markets in the continent. From here onwards, we enter a new growth cycle that will call for fresh strategic planning.